Resume

Professional Experience

Balanced Beast Foods, LLC – Vancouver, WA
2017 – present
Founder

  • Paleo Food Business launched in December 2017
  • Developed and Launched T-Wraps.com


Noise of We Productions, LLC – Athens, GA, Vancouver, WA
2011 – present
Co-founder


eBiz4Youth – Athens, GA
2007 – 2011
Founder

  • Developed program concept & curriculum: training youth to create internet businesses.
  • Recruited, trained, and managed interns.
  • Oversaw development of program website.
  • Started pilot program at the Jack R. Wells Boys & Girls Club in November 2010 working with community residents including elementary, middle & high school students & parents.


Transformational Marketing – Athens, GA
3/2007 – 12/2015
Founder & Consultant

  • Provided clients with local SEO, internet marketing, & social networking strategies, training, & services.
  • Customized websites in WordPress and edited & SEO optimized videos for clients.


Family Connection/Communities In Schools of Athens – Athens, GA
1/2006 – 12/2010
Intern & Volunteer (1/2006 – 11/2006) Board of Directors (11/2006 – 12/2010)

  • All logistics and support of collaboration to develop successful Learn and Serve America Grant proposal. Integral participant in strategic planning, budget development, editing and submission.
  • Assisted with planning and volunteer coordination for multiple fundraising events.
  • Contributed to maintenance of website and assisted with collateral production.
  • Developed publicity and promotional materials for recruiting interns and volunteers.
  • Worked on Whatever It Takes which received a $500K Promise Neighborhoods Planning Grant.
  • Board Secretary for three years & Resource Development Committee Chair for two years.


Easton Marketing dba Transformational Ideas – Athens, GA
5/2002 – 3/2004
Founder &
Consultant

  • Provided clients with web design, funding sources, and internet marketing strategy & implementation plans.
  • Customized websites, web surveys, affiliate programs, auto-responder series, opt-in forms, ad campaigns, and entire e-commerce operations for clients.


Child of the Light, Inc. – Athens, GA
3/1997 – 2/2004
Founder, President, & Chief Visionary Officer

  • Hired, trained, and managed employees and interns.
  • Increased monthly company revenues from $7,000 to $75,000 in 90 days.
  • Developed print ads, press kits, brochures, product displays, catalogs, product marketing kits, product education materials for customer retention & upsell products.
  • Designed, created and/or oversaw creation of 16 company websites.
  • Created and distributed e-newsletter
  • Planned & conducted weekly company strategic planning meetings.
  • Drove traffic to websites through publicity, e-newsletters, print and internet-based advertising, search engines, paid traffic, affiliate programs, & strategic partnerships.


Athens-Clarke County Government – Computer Information Services  – Athens, GA
5/1999 – 1/2000
Project Manager – Y2K Contingency Planning (Internship)

  • Managed contingency planning initiative for A-CC Government in compliance with state mandated regulations and assisted all A-CC departments with completing departmental plans.
  • Worked on coordinating regional Y2K initiatives with local governments in surrounding North Georgia counties, the Carl Vinson Institute, the Northeast Georgia Regional Development Center, Athens Regional Medical Center, St. Mary’s Hospital, Georgia Power, the Red Cross, & FEMA.


University of Georgia
– Athens, GA
1/1999 – 5/1999
Graduate Teaching Assistant

  • Taught Political Science 1101 Discussion sessions.
  • Graded student tests and papers.
  • Created lesson plans.

Education

University of Georgia – Athens, GA
1998-2005
Masters of Public Administration with Graduate Certificate in Nonprofit Organizations

  • Concentration in Management, Leadership, & Nonprofit Organizations with 3.66 GPA.
  • Primary areas of research: recruiting, managing, & retaining volunteers & interns and nonprofit fundraising, strategic planning, management, entrepreneurship, & board development.


University of Georgia Continuing Education
– Athens, GA
2005
Certificate In Grant Writing


University of Georgia – Athens, GA
1982-1989
BFA/Art


Training

Multiple Internet marketing conferences and nonprofit workshops and conferences from 2001 to 2015 on topics such as CAN-SPAM law, project management, content strategy, collaboration, and increasing website traffic & conversion, board development, grant writing, and fundraising. See Training for details.


Programs, Platforms & Skills

  • Programs & Platforms – WordPress, WordPress, WooCommerce, BigCommerce, Shopify, MS Office, OpenOffice, Apple iWork, QuickBooks Pro, Quicken, Microsoft Project, Active Campaign, Get Response, MailChimp, Mad Mimi, SPSS, Asana, Trello, Basecamp, Mixtape Manager, and many marketing & video SaaS programs.

  • Skills – marketing strategy & implementation; mindmaps; website traffic through basic search engine optimization, paid advertising, Public Relations and Press Release writing, social media, & viral marketing; split-testing on sites to improve click-through, conversion, & opt-in rates; and creation & management of auto-responders, ad-trackers, affiliate programs, e-commerce operations, blogs, online auctions, and customer & other databases; copywriting; newsletter & e-zine development; listserv & discussion board creation, management, & moderation; project management; website design using WordPress, Dreamweaver & basic HTML; presentations and webinars; Facebook group creation & management.

 

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